RESEARCH

Bespoke research to help you make fan-informed business decisions

The power of fan research is that it allows you to understand what fans will do, and why, before they do it

OUR RESEARCH METHODOLOGIES

ONLINE QUANTITATIVE RESEARCH

Fully branded online surveys that can be shared via digital channels, providing an understanding of fans with varying levels of engagement

QUALITATIVE RESEARCH

Online or in-person interviews and focus groups, involving creative techniques that deepen understanding of fan emotions and attitudes

FAN PANELS

Real-time understanding of your audience via your own Fan Panel platform, as well as insight from our global online community of sports fans – The Sports Fan Panel

Visit the Sports Fan Panel

ACTIONABLE REPORTING

Reporting includes full analysis, charting and branded infographics of research findings. We make strategic recommendations based on the insight and our expertise, to inform short-term and long-term planning.

SPECIALIST INSIGHT AREAS

AUDIENCE UNDERSTANDING & SEGMENTATION

DIVERSITY AND INCLUSION

EVENT EXPERIENCE

MEMBERSHIP & TICKETING

BRAND & SPONSOR AWARENESS

DIGITAL EXPERIENCE

OTT

PARTICIPATION

Research Case studies