England Golf
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England Golf

In-depth research to unlock insights to create greater diversity and inclusivity in golf


The Brief

Understand the attitudes that people from ethnically diverse backgrounds have towards golf, and make strategic recommendations based on the insight

The Gameplan

Engage golf participants across England and understand the opportunity to improve diversity in the sport.


Attain an in-depth understanding of golf attitudes and behaviours, and how they differ between ethnic groups​.


Interviews and focus groups with people from ethnically diverse backgrounds to deepen insight on perceptions, barriers, interests, and experiences in golf.

The Results

England Golf have implemented the Insights obtained and Goodform recommendations to increase the number of people from an ethnically diverse background who participate in golf.​


Headline findings published by England Golf and The R&A

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