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Analysing Italian sport to help build a sponsorship strategy for Italy’s leading mobility brand


The Brief

Inform Telepass with a sports sponsorship strategy for 2023, by identifying Italian properties engaged by current customers and a young and city-centric target audience

The Gameplan

Interview stakeholders to establish an agreed criteria for future sponsors and to attain in-depth knowledge of the Telepass product, services and competitors​


Multi-source data analysis to understand the most popular Italian sports and properties with key audiences, located in Northern and Central Italy.

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