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Rugby League World Cup 2021

Driving record ticket sales for the biggest and best Rugby League World Cup to date


The Brief

Utilise the power of marketing data and research insight to understand the Rugby League World Cup 2021 database, purchasers and data patterns, to smash targets for the first ever Rugby League World Cup ticket ballot and overall ticket sales

The Gameplan

Define and delve into specific audiences, behaviours and pockets of data to target fans and event goers with the right communications, at the right time, on the right channel, while understanding the shifting impact of COVID-19 on propensity to purchase

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