Aston Villa FC
Ensuring that fan views define Aston Villa’s redevelopment and expansion of Villa Park
The Brief
Deliver fan research and strategic recommendations, allowing Aston Villa to make informed decisions based on fan sentiment and matchday behaviours
The Gameplan
Produce an in-depth fan survey covering stadium and matchday activity, experience, and satisfaction.
Segmentation analysis understanding different fan groups and generating matchday experience personas.
The Results
Overwhelmingly positive fan reception towards Villa Park’s development and modernisation.
Research insights are being used by Aston Villa to implement the future vision of Villa Park and Villa Live.
Research insights shared back with fans, receiving high levels of engagement.
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