Jon Dutton Q & A

Jon Dutton Q & A – Goodform Insights

In a fascinating interview, Rugby League World Cup 2021 CEO Jon Dutton discusses the upcoming tournament set to satiate sports fans’ major event appetite on October 23rd 2021.

The interview covers:

  • Discovering untapped Rugby League audiences
  • Employing a powerful combination of fan research and data analytics
  • The impact of COVID-19 and trailblazing messaging required to exceed ticketing expectations
  • The incredible display of sport set to bring the nation together
  • RLWC2021’s instrumental social impact programme

On the final point, Jon remarks:

“Some activities are not Rugby League specific, but we have an amazing opportunity, that other events also have, to do something more than just what happens on the field of play. We think that social impact is critically important going forward and we want to be flag bearers”

Jon Dutton continued to say:

“Whether you like or know about Rugby League, we think that we can excite people beyond the sport itself”

A tournament of firsts, Rugby League World Cup 2021 will be the biggest and best Rugby League tournament to date, featuring the men’s, women’s and wheelchair competitions for the first time in one event.

Rugby League World Cup 2021 have also been shortlisted for the Data and Business Impact Award at the upcoming Sport Industry Awards, for driving ticketing via data and fan research insights with the tournament’s Official Data and Insight Suppliers, and interviewers, Goodform.

Click here to access the full interview.