Sportswise, Goodform’s industry-leading audience data insights and analytics solution, has been shortlisted for the Best Sports Business Analytics award at the 2021 Sports Technology Awards.
The technology is utilised by an impressive list of Goodform clients, including: Birmingham Commonwealth Games 2022, EFL, Formula E, Rugby League World Cup 2021, British Athletics, 6 Nations and the British & Irish Lions.
Sportswise brings together disparate systems and sources of both first party and third party data, to provide a single-customer view database and holistic view of your audience, while providing simple to use, intuitive and flexible analytical tools to interact with it.
What’s more, the dashboard solution is tailored to every clients’ unique KPI’s, business objectives and branding, with audiences defined in the platform and exportable for highly targeted marketing.
The overall result is a comprehensive always-on audience understanding for clients, that unlocks data insights to steer fan engagement, shape strategy and ultimately drive revenue.
The Sports Technology Award judges, which featured tech visionaries, sports business leaders and current and former international athletes, including Alistair Brownlee, Darren Gough and Eoin Morgan, faced a more challenging time than usual with over half the 19 categories resulting in a tie, often involving up to four entries vying for top place.
Goodform will vie for the award against: Deltatre and DFL; Formula 1 and Flamingo, Nielsen Sports and Videocrites, on May 6th 2021. In the meantime, Sportswise will continue to elevate audience understanding, engagement and revenue.
Learn more about Sportswise here.