Sports industry insights, best practice and thought leadership informed by 20 years of experience and fan research

Equipping the sports industry with new knowledge and data-led recommendations

Sports Fan Panel insights

Global Web data

Fan data touchpoints and research

Literature review

Client perspectives


The Olympic Channel - Can it keep the flame burning?

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RLWC21 Q&A with Jon Dutton

Q & A with Rugby League World Cup 2021 CEO Jon Dutton

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Impact of COVID-19 on sports fans

The impact of Covid-19 on sports fans

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Insights Brochure

Goodform Insights - 2020 collection

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