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Warwickshire County Cricket

Crafting an innovative Warwickshire County Cricket membership strategy fit for the modern consumer

The Brief

Improve the Warwickshire County Cricket membership proposition to drive attendance to Edgbaston Stadium across every format of the game

The Gameplan

Create a membership scheme for Warwickshire that breaks the mould of the traditional cricket model, drawing inspiration from advanced membership and subscription services that have been developed outside of sport

Attain an in-depth understanding of current members, fans and local people, and what they want from Warwickshire County Cricket membership

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