Log in to
EFL iFollow
Case seperator GoodForm Logo

EFL

Powering the vital iFollow OTT service with automated campaigns, integrated data analysis methods and supporter research, over 7 remarkable seasons

The Brief

Drive iFollow subscriptions to bring fans closer to their club, offering a new channel of engagement while providing an additional revenue stream to EFL Digital Clubs

The Gameplan

 

Attain a single-fan view across the EFL digital estate via the Sportswise customer data platform, generating unprecedented levels of supporter insight bolstered by quantitative research and integrated data analysis

 

Use insight to personalise and direct highly-targeted multichannel marketing campaigns to grow subscriptions and engagement

More of Our clients