British & Irish Lions
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British & Irish lions

Growing the Pride database and amplifying the Lions’ roar

The Brief

Apply our knowledge of fans attained from 12 years of working with the Lions, to create a global audience strategy for 2021 – 2025 that accelerates data growth and enrichment, and catalyses engagement from the next generation of rugby fans

The Gameplan

Create a winning strategy based on a holistic understanding of the Lions database and wider fanbase by analysing various pockets of fan data

Provide insight-led recommendations to supercharge fan acquisition during the 2021 Tour, and identify 7 key pillars to elevate engagement in the long-term, focusing on cultural relevance and new product offerings

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