Basketball Ireland appoint Goodform to develop audience growth

Basketball Ireland, has selected Goodform as their official CRM, Data, and Insight supplier.

Goodform’s tailored Customer Data Platform will provide Basketball Ireland with a deeper understanding of their audience, which will be integral for their vision to become more customer centric and drive commercial growth. Goodform will support them in achieving this goal by merging disparate datasets across key business functions, including ticketing, participation and streaming, providing the tools to enable sophisticated analysis and highly targeted digital campaigns to be executed that will drive engagement across all audience profiles.

Goodform have a proven track record of helping their clients understand and commercialise both current and potential audience, with particular expertise across both ticketing and streaming, two areas that are expected to prove invaluable for Basketball Ireland in 2023 and beyond.


Joe Kyle, Goodform’s Client & Commercial Director, said:

“We are delighted to be working with Basketball Ireland, during a key phase in the development of the organisation. We have been really impressed with their recent progress, the people, and their passion to take things to the next level and we are looking forward to being a key part of the future growth of basketball in Ireland.”

Bruce Wood, Basketball Ireland’s Head of Commercial and Brand added:

“Basketball Ireland have ambitious plans for growth. Having a robust database in place will allow us to better understand our participants, audience and consumers and enable us to serve them better, while also simultaneously continuing to increase the numbers engaging with basketball in Ireland. Goodform are market leaders in data gathering and
analysis and we will be utilising their assets and expertise to bring our organisation further forward and grow the game of basketball.”