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Birmingham 2022

Putting the power of data at the heart of the Commonwealth Games to draw sports fans to our incredible home city

The Brief

Build and then engage a database with the scale and depth to sell over 1 million tickets , support with recruiting over 10,000 volunteers and create a data legacy for future Games

The Gameplan

Create a single-customer view Sportswise solution and a Data & CRM strategy that ensure capture of the right data to deepen and grow the database, and then engage people with effective ticketing journeys and highly-targeted communication

The Results…

coming soon

 

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