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Goodform to put data and insight at the centre of Rugby League World Cup 2021

Goodform to put data and insight at the centre of Rugby League World Cup 2021

Goodform has been selected as Official Data and Insights Supplier for Rugby League World Cup 2021, to help drive audience growth and ticket sales through an insight-led approach.

The ground-breaking event will bring together men’s, women’s, and wheelchair rugby on the sport’s biggest stage for the first time. Sweeping across 21 venues in the UK, the 16th quadrennial tournament will be truly inclusive.

Goodform will continue to manage, enrich, and connect fan data, to deliver insight-led marketing campaigns and power a customer-first ticketing strategy for the tournament, which fans have already benefitted from.

Rugby League World Cup 2021 and Goodform have so far completed the priority access sale exclusively for the Rugby League Family, which employed an unprecedented pricing strategy, placing affordability and assurances around cancellation refunds first and foremost.

The Public Ballot is the current milestone for Rugby League World Cup 2021 and Goodform, which kicked-off Friday, 23rd of October 2020 and runs to Monday, 16th November 2020.

Alison Dalrymple, Goodform’s owner, said:

“we are incredibly excited and deeply proud to be working with Rugby League World Cup 2021, which is set to be a pinnacle event in the sporting calendar next year. Goodform will work hard to help make it the biggest celebration of Rugby League to date by focusing on driving audience growth and customer engagement through embedding fan insight across everything. The impact of this doesn’t just stop in October 2021… we want to ensure a long-lasting legacy for the event, the sport and its partners”