Goodform and Formula 1 win at the Sports Technology Awards for a second consecutive year

Goodform and Formula 1 win at The Sports Technology Awards for a second consecutive year

On 10th September 2020, Goodform and Formula 1’s Fan Voice was revealed as the winner of the Best Technology for Sports Commerce at the 2020 Sports Technology Awards, the leading global celebration of tech-led innovations in sports.

Goodform and Formula 1 who launched the global research community platform F1 Fan Voice in May 2018, faced fierce competition for the trophy with: Aasics, Fibodo, F1 and Meshh, F1 and Populus, and Birmingham City and Tappit, also being in contention for the award. Ultimately, Goodform and Formula 1 emerged victorious as the judges found its entry to be “genuinely impressive in terms of scale, scope and detail” and stated that “it’s exciting to see a platform developed that can deliver continuous fan insight with impressive levels of engagement driving commercial success”.

Rebecca Hopkins, CEO of The STA Group, owners of The Sports Technology Awards, explained

“The Sports Technology Awards have unequivocally become the sector’s ultimate accolade and is recognized as a mark of excellence internationally. We see exciting trends emerge each year and 2020 was no different. Our judges, who are seasoned experts, noted that the sophistication inherent in so many entries were exciting to witness, not least of all in how they are set to change the face of our sector.”

Alison Dalrymple, Goodform’s owner, remarked that:

“It seems there has never been a more important time for sport to listen and respond to fans amidst the rapid changes that are happening. Our innovative approach with this ‘always on’ platform for engagement, has proven to be an incredibly successful way for Formula 1 to foresee trends and receive feedback in this open for all community.”

“Goodform help deliver valuable insights that are used to gain buy in across the business and inform their decision making, which has ultimately led to commercial gains. We are delighted to be recognised for our insight led focus with tech and very proud of the measurable results that have been achieved”